Building long-lasting relations with customers and promoting their loyalty towards a brand are the main benefits of a loyalty or motivational programme for your company. Designing and implementation of loyalty and motivational programmes targeted at both the final customers and retail sales networks is a challenge that, apart from PAYBACK, is taken by very few companies on the Polish market.
We know how to make a loyalty programme equally attractive for both its participants and the company which commissions it. We adapt each offer to the individual requirements that we investigate through careful analysis of the target group and the specificity of a given sector. As a result, we reliably design the budget, determine point conversion rates and perform ROI simulations, thereby implementing solutions that are the most favourable for a given company.
- we develop the concept of the programme, determine the target group of consumers, create business case with the make or buy recommendation;
- we recommend the most effective loyalty and motivational instruments, create a catalogue of benefits or awards, as well as specify the manner of communication with customers;
- we prepare a comprehensive, multi-channel strategy for communicating the programme to your customers
- we deploy a system and the back-office for managing the loyalty programme;
- we monitor registrations and the process of point collection as well as supervise the compliance of procedures with suitable rules and regulations;
- we provide comprehensive customer service facilities.
- your sales will go up – thanks to personalised offers, participants buy more and with increasing frequency;
- it will deepen you customers’ involvement – rewarding them for their purchases will make it possible to build and tighten your long-term relations with customers;
- it will provide unique information – the database you will compile through the implementation of the programme will be a list of sales leads and also a source of knowledge on the participants that makes it possible to select personalised offers;
- it will optimise your company’s functions – you will obtain the data that help to streamline the functioning of many departments in your company (sales, marketing, customer service and merchandising);
- it will create a new communication channel – the programme participants count on information concerning your status and you (by fulfilling their expectations) keep a high frequency of communication.
- it will open up new possibilities – the loyalty programme is the foundation whose framework can be freely extended into new interactions with your customers: lotteries, contests or gamification systems.
PAYBACK: the best loyalty programme in Poland
On 23 April 2015 in Kraków, the best loyalty projects in Poland in 2014 were for the first time recognised with the Loyalty Awards. The winners were selected in a two-stage poll, in which votes were cast only by expert practitioners in the management of relations and creation of customer loyalty. The awards were granted to the best projects in retail sales, services, B2B (relations with resellers) as well as the best new programme and the innovation of the year.
Find out more about our offer:
Sales support and promotional programmes
We know how important it is to plan your sales activities precisely and monitor their effectiveness continuously. We also know how to implement your company’s strategies even more effectively.
Business consulting and consumer analysis
We will help you put the customer knowledge in the centre of your activities. We will accelerate the development of your company, providing objective assessment of its activities and implementing simple yet effective changes
Dedicated loyalty programmes
Through an individual approach and in-depth analysis, we will tailor a loyalty programme to your company’s needs