Facts & Figures

PAYBACK is part of the American Express Group and a subsidiary of the management holding company Loyalty Partner GmbH. 

Loyalty Partner clusters two companies under this umbrella, covering all aspects and services in the customer management and loyalty sectors.


Information about the individual companies is available here:

Loyalty Partner - The Holding
Loyalty Partner Solutions GmbH - IT Solutions for Loyalty Programmes


PAYBACK International in 11 countries 

Launch in Germany: 2000
Launch in Poland: 2009
Launch in India: 2011
Launch in Mexico: 2012
Launch in Italy: 2014
Launch in Austria: 2018
Launch in Croatia, Slovakia, Slovenia, Czech Republic and Hungary (as monopartner-programme for our partner dm-drogerie markt): 2018


Facts & Figures - PAYBACK Germany

  • Active customers: >31 m
  • Active app users: 10m
  • PAYBACK partners - offline, online and mobile: ca. 680
  • Annual incentivated partner sales with PAYBACK (2020): 37,7 bn EUR 
  • PAYBACK app is one of the top 3 shopping apps in Germany (together with Amazon and eBay) and is (with wetter.com and eBay classified ads) according to BILD (study August 2020) one of the top 3 everyday apps
  • Awareness: 9 out of 10 Germans know the PAYBACK brand
  • PAYBACK is the 3rd card in German wallets after girocards and credit cards (Survey 2014)
  • Collected points (2020): worth 473m EUR 
  • Redeemed points: 94% 
  • PAYBACK usage: 5m times/day
  • PAYBACK PAY registrations: 500.000
  • PAY payments per "good" user / month: more than 4
  • Savings since launch in March 2000: 4 bn EUR
> 31 m

customers in Germany


active app users