Facts & Figures

PAYBACK is part of the American Express Group and a subsidiary of the management holding company Loyalty Partner GmbH. 

Loyalty Partner clusters two companies under this umbrella, covering all aspects and services in the customer management and loyalty sectors.


Information about the individual companies is available here:

Loyalty Partner - The Holding
Loyalty Partner Solutions GmbH - IT Solutions for Loyalty Programmes


PAYBACK International

Launch in Germany: 2000
Launch in Poland: 2009
Launch in India: 2011
Launch in Mexico: 2012
Launch in Italy: 2014
Launch in Austria: 2018


Facts & Figures - PAYBACK Germany

  • Active card users in the market: >31 m
  • Partners - offline, online and mobile: around 680
  • Ranking: PAYBACK is the 3rd card in German wallets
  • Annual sales generated by the card (2019): 36.5 bn EUR 
  • Collected points: worth 451 m EUR (2019)
  • Points redeemed: 90% of all points collected
  • PAYBACK card usage: 5 m times/day at partner's PoS
  • Active app users: 9,5 m
  • PAYBACK PAY user: several 100.000
  • PAY payments per user / month: 4
> 31 m

customers in Germany

9,5 m

active app users