Facts & Figures

PAYBACK is part of the American Express Group and a subsidiary of the management holding company Loyalty Partner GmbH. 

Loyalty Partner clusters three companies under this umbrella, covering all aspects and services in the customer management and loyalty sectors.

 

Information about the individual companies is available here:

Loyalty Partner - The Holding
emnos GmbH - The Customer Insights Experts
Loyalty Partner Solutions GmbH - IT Solutions for Loyalty Programmes

 

PAYBACK International

Launch in Germany: 2000
Launch in Poland: 2009
Launch in India: 2011
Launch in Mexico: 2012
Launch in Italy: 2014

Locations: Munich, New York, Rome, Warsaw, Bangalore, Mexico City

 

Facts & Figures - PAYBACK Germany

  • Active card users in the market: 30 m
  • Partners - offline, online and mobile: more than 650
  • Ranking: PAYBACK is the 3rd card in German wallets
  • Annual sales generated by the card (2017): 29.8 bn EUR 
  • Collected points: worth 381 m EUR (2017)
  • Points redeemed: 95% of all points collected
  • Distributed coupons: 50 bn (2017)
  • Thereof digital coupons: 47.5 bn (2017)
  • PAYBACK card usage: 4 m times/day at partner's PoS
  • Active app users: 6 m
30 m

Customers in Germany

6 m

active app users