Benefits for Companys

PAYBACK increases customer loyalty and generates additional sales for ist partners                        

PAYBACK is Germany's largest marketing and couponing platform. The programme incorporates a wide range of retail and online partners, so it enjoys a far higher level of awareness than a stand-alone programme. PAYBACK uses this high recognition value to develop new and highly effective marketing concepts for its partners.

Highly effective multichannel marketing and couponing platform

The PAYBACK channels allow integrated marketing in the true sense of the term, providing partners with a unique media presence from the very beginning and achieving high response rates by addressing customers with offers which are relevant and interesting to them. More than 10 million customers already actively use the PAYBACK App and all mobile PAYBACK services via their smartphone

A great deal of the benefit to partners lies in the ability to totally redirect their marketing strategy and target specific customer groups directly. Companies get to know their customers and their needs, and build long-term relationships with them.

The particular strengths of the PAYBACK programme include:

  • Up-Selling
  • Cross-Selling
  • Winning new customers
  • Building up image and brands



>31 m

active customers in Germany!


active app users