PAYBACK appoints Norbert Wirth as Global Vice President Data

PAYBACK is creating a new important management position: Norbert Wirth will be responsible for all data-related teams and issues as "Global Vice President Data" for the experts in data-driven marketing. This includes the entire process chain with the devisions Analytics, Business Intelligence, Data Product and Data Engineering.

"The future of retail depends on successful digitization and intelligent personalization of services and offerings. We support companies with this huge challenge and continue to invest heavily in our data management and analysis Expertise in order to master the growing complexity. I am therefore delighted to welcome Norbert Wirth, one of the most experienced data experts in Germany, to work in this field," PAYBACK CEO Conrad Pozsgai.

As a professional in the field of data solutions and data science, Wirth will be driving forward an even more automated, performance-oriented analysis at PAYBACK, that is fully integrated into consumer applications. Before working for  PAYBACK, he worked for GfK and PWC as well as for start-ups such as Supercrunch and as CEO of Sqooba Deutschland. In his new position as Head of Data, he will report directly to Conrad Pozsgai.



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