nahkauf becomes new PAYBACK partner

From March 2021 on, nahkauf will also offer its customers the opportunity to collect PAYBACK points when shopping for groceries. All the services and functionalities of the bonus program - from points multiplier coupons to the use of the PAYBACK APP and the PAYBACK PAY mobile payment solution - will then be available in the around 430 stores across Germany.

"I am very pleased that, following REWE, we can now also offer this service at nahkauf. In total, our customers now have the opportunity to conveniently collect points while shopping at around 5,500 stores at REWE, nahkauf and PENNY throughout Germany. With coupons and additional special offers, the individual PAYBACK account fills up quickly. Shopping at one of our supermarkets, discount stores or e-commerce portals such as ZooRoyal and Weinfreunde.de becomes even more attractive with this added value," says Peter Maly, Divisional Director of REWE Group.

"nahkauf is becoming even more attractive with PAYBACK and our customers can now also score points and save more with us. That's why we're delighted to soon be joining REWE, PENNY and the other companies in the REWE Group as a new partner in the strong PAYBACK alliance," says Florian Sörensen, National Sales Manager at nahkauf.

"In Germany, more than 31 million customers are currently collecting PAYBACK points. For many consumers who live in rural areas or on the outskirts of towns, nahkauf is a very relevant partner for their daily shopping and therefore a great addition to the other grocery partners in our program. The fact that the REWE Group is continuing to expand its cooperation with PAYBACK is, on the one hand, confirmation for us of our past performance and, on the other hand, a great incentive for the coming years of the digitalization of the retail sector," says PAYBACK CEO Bernhard Brugger.

REWE customers have been able to collect PAYBACK points since 2014, ZooRoyal.de customers since 2016, PENNY and Weinfreunde followed in 2018, and Für Sie beverage stores joined PAYBACK this year.

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