Aral and PAYBACK extend their partnership
Aral has been cooperating with PAYBACK for over 15 years. Now Germany's largest service station company has extended its long-term contract with the market-leading bonus program. Customers will continue to be rewarded with PAYBACK points for refueling, shopping in the store and car washes at around 2,400 service stations in Germany. In the near future, points will also be added to Aral's growing range of e-mobility products. E-car drivers will then be able to charge electricity for their onward journey at more and more Aral pulse stations and collect points via PAYBACK. By the end of the year, 500 ultra-fast charging points will be in operation at over 120 Aral service stations.
"It's a collaboration full of trust and it has absolutely proven its worth - for our customers, for our service station partners and for us as a company," says Philipp Traeder, responsible for customer loyalty programs and the partnership with PAYBACK at Aral. "We are particularly looking forward to joint innovative products and offers that we are currently planning with PAYBACK to continuously improve the service for our customers."
More than 31 million active PAYBACK users in Germany can collect points at Aral, either with the PAYBACK card or via smartphone using the app. The points can be redeemed in a variety of ways, including directly when paying at an Aral service station.
"We are continuing to go full throttle for this partnership," says Florian Wolfframm, VP Retail Sales & Marketing and member of the PAYBACK management team. "Aral and Aral customers can be sure that we will give all our expertise to new products, services, great promotions and coupons. And we are particularly pleased to be able to support Aral in its digital transformation. At the same time, we are proud of the vote of confidence, because long-term partnerships like this are a key criterion for PAYBACK's success and appeal to customers."