ABOUT YOU becomes latest retailer inviting customers to “shop online and collect PAYBACK points”
Online fashion retailer ABOUT YOU is the new official online partner of PAYBACK. From now on, the 31 million active customers taking part in Germany’s largest and most popular bonus programme will be able to collect PAYBACK points when shopping online with ABOUT YOU. They will also have the opportunity to multiply these points with coupons. ABOUT YOU is one of the fastest-growing e-commerce companies and biggest online fashion dealers in Germany. Besides offering a huge product range consisting of more than 250,000 items for men, women and children, and from over 1,200 brands, the pure play online retailer pursues a strategy of consistent focus on inspiration, customisation and mobile shopping.
More than 80 per cent of Germans have heard of PAYBACK, and the number of customers collecting points – also by shopping online – is increasing; the programme's partnership with the online fashion retailer is therefore built on the best possible foundation. “We are very pleased about this partnership, because PAYBACK helps us develop and consolidate customer relations,” says ABOUT YOU co-founder and co-CEO Tarek Müller. The partnership with PAYBACK also creates considerable added value for the online fashion retailer, as the multi-channel marketing platform PAYBACK combines an immense reach with a personal approach.
“ABOUT YOU is a highly desirable partner for ourselves, our partners and our customers. Together we can make the online shopping experience more relevant and consequently even better for customers,” says PAYBACK CEO Dominik Dommick. PAYBACK is one of Germany’s top three online marketplaces and incentivised around EUR 34 billion in sales revenue during the business year 2018, EUR 3 billion of which came solely from e-commerce. ABOUT YOU is changing from a so-called affiliate partnership, with which customers can collect points through PAYBACK.de, to a comprehensive partnership with which PAYBACK is integrated into the ABOUT YOU checkout.