Successful marketing is customer relevance:
Always the right offer at the right time using the right channel.

PAYBACK – the brand.

PAYBACK is more than just a bonus programme. It is a brand that links all PAYBACK partners. The success of PAYBACK is therefore always a joint success.

Marketing at PAYBACK 

In the Marketing department, our aim is to convince our customers of the benefits of our services. We involve our customers in attractive campaigns and offer them relevant incentives to actively use our range of offerings.

All our marketing measures and activities are designed to follow the PAYBACK principle: every interaction is a profitable experience for our customers. 

With each activity, we ask ourselves whether the offer and communication are relevant, simple, trustworthy and entertaining. We keep on fine-tuning our communication media and content until we can give a positive answer to this question.

Collecting points is fun. Our ‘pointees’ make this core brand message visible in entertaining ways – as a core element of our visual identity.

How the Marketing team contributes to the company’s success

Our activities deliver measurable benefits for participating partners and customers.

For partners – because they get to know the needs of their customers better through us and we provide support for all channels so that they can make offers to customers that are genuinely relevant.

For customers – because they get something without having to spend anything. Customers can collect points while shopping and redeem them for vouchers or rewards, or donate their collected points to help aid projects.

In Marketing, not only do we believe in the success of our activities, we can also measure it. Our extensive experience and competence in customer knowledge and multichannel communication is very useful here. 

What makes working in Marketing so exciting at PAYBACK

Not only is our multichannel marketing platform exceptionally powerful, we also develop all campaigns and communication media ourselves or in close collaboration with our agencies. Digitisation, relevance and omni-channel – we design and implement all media in-house. Our work is very varied – nobody does more marketing than PAYBACK.

PAYBACK has been awarded as "Top Employer" in 2019 for the 13th time in a row.

PAYBACK has been awarded with the Fair Company seal. Students and Young professionals find a responsible and transparent corporate culture at PAYBACK. More

Fancy becoming part of an exceptional team? Click here for the Loyalty Partner job site with all the current job vacancies in our company group.


PAYBACK frequently appears at many careers fairs. Our recruitment team is sure to visit your area soon! We look forward to meeting you at our exhibition stand. Find a list of upcoming dates here.