Facts & Figures

PAYBACK is part of the American Express Group and a subsidiary of the management holding company Loyalty Partner GmbH. 

Loyalty Partner clusters two companies under this umbrella, covering all aspects and services in the customer management and loyalty sectors.


Information about the individual companies is available here:

Loyalty Partner - The Holding
Loyalty Partner Solutions GmbH - IT Solutions for Loyalty Programmes


PAYBACK International in 11 countries 

Launch in Germany: 2000
Launch in Poland: 2009
Launch in India: 2011
Launch in Mexico: 2012
Launch in Italy: 2014
Launch in Austria: 2018
Launch in Croatia, Slovakia, Slovenia, Czech Republic and Hungary (as monopartner-programme for our partner dm-drogerie markt): 2018


Facts & Figures - PAYBACK Germany

  • Active customers: >31 m
  • Active app users: 10m
  • PAYBACK partners - offline, online and mobile: 680
  • PAYBACK is the 3rd card in German wallets after girocards and credit cards (Survey 2014)
  • PAYBACK app in one of the top 3 shopping apps in Germany (together with Amazon and eBay)
  • Annual incentivated partner sales with PAYBACK (2019): 36.5 bn EUR 
  • Collected points (2019): worth 451 m EUR 
  • Redeemed points: 94% 
  • PAYBACK usage: 5 m times/day 
  • PAYBACK PAY users: several 100.000
  • PAY payments per user / month: 4
  • Savings since launch in March 2000: 3.5 bn EUR
> 31 m

customers in Germany


active app users