Market leading bonus programme,
biggest couponing and multichannel marketing platform

PAYBACK is proving a real success in Germany, Italy, Poland, India, Mexico and Austria – as a loyalty programme and as a multichannel marketing platform with very efficient and, above all, effective communication channels. PAYBACK enables consumers to collect points with hundreds of relevant companies offline, online and on the move – with just a single card. 

In Germany alone, more than 31 million active customers are using the programme and taking advantage of its benefits. Eight out of ten Germans know the brand PAYBACK.

PAYBACK is the biggest couponing platform

PAYBACK is Germany's leading couponing platform. Success here is based on the transparent added value that is offered to customers.

PAYBACK is the biggest multichannel marketing platform

Tremendous reach over all communication channels - combined with personalisation: No other media platform combines retail, online and mobile marketing like PAYBACK does with its print mailings, email newsletters, the homepage, the PAYBACK app, the partner's points of sale and the Facebook fanpages. This makes it possible for PAYBACK partners and the advertising industry to realise communication activities with virtually no coverage losses.


PAYBACK® is a registered trademark of PAYBACK GmbH.