Managing Director and CEO, PAYBACK India
Mr.Vijay Bobba is the Managing Director and CEO of PAYBACK in India. He is currently spearheading the company’s rapid growth and under his leadership PAYBACK has now emerged as the largest multi-brand loyalty program in India.
Being at the forefront of PAYBACK, Vijay has gained recognition as India’s leading loyalty marketing expert within the industry. Pioneering India’s largest loyalty program with millions of active consumers and more than 50 online and in-store partners was a natural extension of an accomplished career spanning more than 20 years.
Vijay’s illustrious career comprised of senior positions focused on marketing, innovation, corporate strategy and business development, mostly in the technology enabled sectors globally. Previous positions include Partner at a strategy consultancy, McKenna Group, and leadership positions in other companies in Silicon Valley at the cutting edge of their industries: CAD software maker Mentor Graphics, National Semiconductor and computer maker Amdahl Corporation, among others.
Vijay’s most known accomplishment before being the CEO of PAYBACK India, was founding and pioneering India’s first multi-brand loyalty program i-mint in 2006 which was acquired by Loyalty Partner of Germany in June 2010. While at i-mint, Vijay applied his experience as a serial builder of successful businesses and was rewarded with quick results: Under his leadership, i-mint’s membership, merchant and partner base and transaction volume grew manifold in a very short span of time.
Vijay Bobba holds an MBA from the University of California’s prestigious Haas School of Business at Berkeley. He is also an alumnus of the University of Georgia, Athens (USA) where he graduated with a Masters in Applied Mathematical Sciences. He completed his Bachelors in Electronics & Communications Engineering from the National Institute of Technology, Tiruchirapalli, India.
Mr. Rahul Rana has recently joined PAYBACK India as the Chief Operating Officer (COO). Rahul is responsible for driving the strategic direction for Partner Management and Operations as well as delivering on PAYBACK’s goals.
Before PAYBACK, Rahul served his tenure as Vice President and Chief Financial Officer (CFO) at American Express, the parent company of PAYBACK global. At American Express, Rahul played a critical role in evaluating several potential acquisitions and strategic partnerships to drive the business in India.
Prior to American Express, Rahul worked with GE Capital & ICICI Bank. Rahul holds a Bachelor’s degree in Economics from Delhi University and an MBA in Finance from Symbiosis Centre for Management, India. In his spare time, Rahul loves the outdoors and is an avid trekker.