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31.01.2014
PAYBACK pursues internationalization strategy: Italians will also be able to collect points when shopping and buying fuel
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Did you know that millions of customers collect points with PAYBACK in India?

Leading multi-brand loyalty program and multi-channel marketing platform

PAYBACK is proving to be a real success in India – as a loyalty program and as a marketing platform with very efficient and, above all, effective communication channels. PAYBACK enables members to collect points with hundreds of relevant companies - in-store and online – with just a single card. Millions of members are part of the program and are taking advantage of its benefits.  

 

PAYBACK is the biggest multi-channel marketing platform 

Tremendous reach across communication channels - combined with personalization: No other media platform combines in-store and online marketing like PAYBACK does, with its print mailings, email newsletters, homepage, partner's points of sale and the Facebook fan-page. This makes it possible for PAYBACK partner brands to manage communication activities with virtually no coverage losses.