Extends its ‘points at every step’ campaign to ensure larger rewards

National, 10th April, 2012-PAYBACK India today announced the launch of one of their largest annual consumer campaigns, the ‘5X Bonus Campaign’, that will enable PAYBACK customers to earn 5 times the PAYBACK points at every purchase across its participating partners. Some of PAYBACK’s key partners such as Big Bazaar, HPCL, MakeMyTrip and Megamart are all a part of this unique initiative, apart from several other online and retail partners.

This campaign is a first-of its kind in India where PAYBACK has brought multiple brands on a common promotional platform; to enable a wider range of choice for shoppers, thereby assuring the ultimate shopping experience. Almost all the participating PAYBACK partners are offering 5times bonus PAYBACK points between 14th April and 30th April, on all purchases. Customers will also be able to earn additional 5XPAYBACK points on shopping if they use their ICICI Bank Debit Card for purchases made in retail stores within India. Registered PAYBACK customers can also become a part of a lucky draw where 5 lucky members get a chance to win exclusive Samsung Galaxy Tabs.

Mr. Vijay Bobba, Managing Director and CEO, PAYBACK India said, "PAYBACK India 

 is constantly striving to make a difference to the customers’ shopping experience and our 5X campaign is a reflection of this endeavor. We are confident that our customers will hugely benefit from this and many other promotional campaigns slated for this year.” 

On introducing this concept, Mr. Florian Wolfframm, Head Marketing &Strategy, PAYBACK India said, “As a loyalty program, we are continuously innovating to provide exclusive benefits and privileges to our customers. We are certain that the 5X campaign will be well accepted by our customers and will enhance their shopping experience exponentially, not just for the duration of this campaign, but in the times to come as well.”

The PAYBACK program provides a simplified shopping advantage through its unique multi-partner advantage. Customers can earn and redeem PAYBACK points from participating partners through a single card. To earn the ’5X Bonus PAYBACK Points’, PAYBACK members need to register their card between 1stApril and 30thApril either by logging on to the website: www.payback.inor PAYBACK India’s Facebook page. Customers can also call 0124-6746600 from their registered mobile number to register their participation in the campaign.