Goal: To remain the most popular Bonus Programme in Poland

With the introduction of the multi-partner PAYBACK Programme, a new generation of loyalty cards made its appearance on the Polish market. Using a single card, PAYBACK Programme members can collect points by shopping at more than 4,000 traditional and online stores. Additionally, they can benefit from exceptional discounts, coupons and special offers.
PAYBACK Programme members can quickly and conveniently collect large amounts of points, for example, by claiming bonus points. PAYBACK offers multiple ways to redeem points, including the ability to select highly attractive prizes. Furthermore, PAYBACK regularly expands its partner portfolio in Poland to provide members with even more opportunities to collect points while doing their everyday shopping.

PAYBACK supports partners in building trust and loyalty, and boosts partner company sales

Partner companies benefit from the increased loyalty and satisfaction of their customers, and from access to PAYBACK’s professionally managed marketing platform. During the last ten years of its presence on the German market, the PAYBACK Programme has achieved considerable success, becoming the largest Programme of this kind in Europe. Today, more than 60 percent of German households have PAYBACK cards and use them very actively. In Poland, within just six months of the Programme’s launch, the number of active PAYBACK cards exceeded five million.