Coalition loyalty: One card - many advantages
When used properly, multi-partner programs produce effects that boost a company's profitability immensely.
more
Loyalty in a tricky environment
By Vijay Bobba, CEO & MD, PAYBACK India
Intensifying competition and growing customer expectations have made it increasingly difficult in recent years for companies to keep their customers and do it profitably. One of the quickest growing sectors in India is organized retailing which has become more popular in big cities in India - the metropolitan cities are flooded by modern organized retail stores. more