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08.04.2014
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Did you know that millions of customers collect points with PAYBACK in India?

Coalition loyalty: One card - many advantages

When used properly, multi-partner programs produce effects that boost a company's profitability immensely. more

Loyalty in a tricky environment

Rahul Rana, CEO PAYBACK India

Intensifying competition and growing customer expectations have made it increasingly difficult in recent years for companies to keep their customers and do it profitably. One of the quickest growing sectors in India is organized retailing which has become more popular in big cities in India - the metropolitan cities are flooded by modern organized retail stores. more