Dialogue Marketing
Strong statements: The PAYBACK account statement and the PAYBACK e-mail newsletter
- Effective communication reaches far and wide
- 62 m account statements per year
- 8 m personalised versions per account statement
- Up to 95% of account statements opened
- Over 500 m email newsletters per year
- Incorporation of programme information, advertisements, inserts and personalised coupons
The PAYBACK account statement
As a key part of the PAYBACK programme, the PAYBACK account statement has proven to be a valuable marketing medium over many years. Millions of active PAYBACK members receive their statement regularly in the post. Up to 62 m are posted out every year in 8 million personalised versions per account statement. The number of statements actually opened speaks volumes about how important this service is to consumers. Up to 95 percent of customers open their mailshot and keep it for future reference – some even file it away carefully like a bank statement.
Individual advertising media, precise and quantifiable
Companies can use the account statement for additional, personalised forms of advertising such as coupons, advertising space and inserts. It gives a precise insight into how many customers use which offer during what period, and exactly what response rate can be achieved at what cost. It is not uncommon to see a 60 percent response rate to offers that are attractive because they are directly relevant to the customer.
You want to get more information about the multichannel marketing platform PAYBACK?
Please contact us!