Benefits for Companys
Highly effective multichannel marketing and couponing platform
PAYBACK is Germany's largest marketing and couponing platform. The programme incorporates a wide range of retail and online partners, so it enjoys a far higher level of awareness than a stand-alone programme. PAYBACK uses this high recognition value to develop new and highly effective marketing concepts for its partners.
Many companies still pour their money into non-personalised advertising and have come to accept blanket coverage losses of up to 98%. PAYBACK addresses interested parties and potential customers who have registered with the programme, and response rates are outstanding.
A great deal of the benefit to partners lies in the ability to totally redirect their marketing strategy and target specific customer groups directly. Companies get to know their customers and their needs, and build long-term relationships with them. The particular strengths of the PAYBACK programme include:
- Winning new customers
- Building up image and brands
The PAYBACK channels allow integrated marketing in the true sense of the term, providing partners with a unique media presence from the very beginning and achieving high response rates by addressing customers with offers which are relevant and interesting to them.