The PAYBACK marketing and couponing platform
PAYBACK is Germany’s largest marketing and couponing platform. The programme incorporates a wide range of retail and online partners, so it enjoys a far higher level of awareness than a stand-alone programme. PAYBACK uses this high recognition value to develop new and highly effective marketing concepts for its partners. Many companies pour their money into advertising via newspaper supplements, and have come to accept blanket coverage losses of up to 98%. PAYBACK addresses interested parties and potential customers who have registered with the programme, and response rates are outstanding.
A great deal of the benefit to partners lies in the ability to totally redirect their marketing strategy and target specific customer groups directly. Companies get to know their customers and their needs, and build long-term relationships with them. The particular strengths of the PAYBACK programme include:
- Up-Selling
- Cross-Selling
- Winning new customers
- Building up image and brands
PAYBACK manages active customer dialogue through a unique range of communication channels - from mailings and e-mail newsletter to terminals at the point of sale and the very successful PAYBACK App. These channels allow integrated marketing in the true sense of the term, providing PAYBACK partners with a unique media presence from the very beginning and achieving high response rates by addressing customers with offers which are relevant and interesting to them.
In the 2011, PAYBACK will send out more than 1 billion personalized coupons in Germany.
You are interested in a partnership with PAYBACK Germany?
Contact us!
You are a German PAYBACK customer and want to contact the PAYBACK Service Center?
You can reach us 
here.
Stefan Brok
Chairman of the board ARAL AG
"The successful launch of PAYBACK helped Aral to retain existing customers and also gain new customers.
Only a few months after the start of the programme, we gave PAYBACK points for almost every other fuelling. This customer bonus guarantees Aral growing sales and a market share increase. Thanks to the customer loyalty programme, Aral not only increased its market share but also gained in the car wash and shopping segments."
Paul Randolf, Associate expert TechnoMarkt
"The program generates an additional value for our customers as well as for our company. Our customers are eager to take advantage of PAYBACK's offers and coupons. Customers without a PAYBACK card spend an average of 45€ in our store, PAYBACK cardholders, however, spend about 145€. And customers, who redeem a PAYBACK coupon, spend even more, averagely 185€."
Claudia Reinery, Member Of the Management Board, GALERIA Kaufhof GmbH
“PAYBACK has allowed us to make a huge leap forward in the management of long-term customer relationships. In addition to personal contact with customers in our Galeria stores, the multichannel plattform PAYBACK gives us the opportunity to offer our customers real added value through personalized offerings.”
Erich Harsch,
Chairman of the board,
dm-drogerie markt
"Millions of our customers use the PAYBACK card whilst shopping. This shows us, that PAYBACK delivers a tangible additional benefit.
PAYBACK is extremely important for the dialog with our customers, providing a permanent link between dm and the regular customer."
