PAYBACK is Germany´s leading loyalty programme. PAYBACK is the third most common card in German wallets after the EC payment card and credit card. PAYBACK outpaces other loyalty programmes regarding brand values. This is proven through a number of surveys and customer satisfaction ratings.

Further information can be found on the internet at www.payback.de (in German). You can also have a look behind the scene of PAYBACK und discuss the latest topics at www.paybackblog.de (in German).

First mover is the most popular with consumers

According to a survey carried out by TNS Emnid, PAYBACK is the most popular German bonus programme with the highest level of customer satisfaction. There are some good reasons for this success. As a programme spanning various sectors, PAYBACK offers its users objective added value for their daily shopping activities. Consumers benefit from exclusive offers from strong retail partners. PAYBACK partners include well-known brand names such as Aral, Galeria Kaufhof, real,-, dm-drogerie markt and WMF.

PAYBACK increases customer loyalty and boosts partners’ sales

PAYBACK uses a diverse range of member benefits to bring customers and companies closer together. Exclusive partner promotions guide consumers through the “maze of discounts” on the high street, while the cross-sector nature of the scheme creates strong purchasing incentives. This encourages new customers to come back and strengthens the loyalty of existing customers. Partners use PAYBACK as an innovative communication platform and to generate additional sales that can also be quantified.