Current press releases
New Head of Digital Business Development: Dr. Oliver Bohl joins PAYBACK
Munich – Dr. Oliver Bohl (38) now occupies the newly created position of Head of Digital Business Development at PAYBACK. His future tasks include the further development of digital communication and the product portfolio and the...more
New head of online marketing – Antje Burkert joins PAYBACK
Munich – Antje Burkert (35) is the new head of online marketing at PAYBACK. She is an expert in multichannel and dialogue marketing and customer relationship management (CRM), and will be a significant driving force in the...more
Creative Director Robert Winter switches from RESpublica to PAYBACK
The merchandising and retail marketing expert takes over global brand strategy and positioning at PAYBACK more
REWE stores to join PAYBACK in 2014
Market-leading loyalty programme chosen as multichannel marketing platform more
Bastian Deurer strengthens PAYBACK online sales team
Munich – Munich – Bastian Deurer (33) is the new Digital Sales team leader at PAYBACK. A business management graduate, Deurer offers expertise in eCommerce and online marketing gained over a number of years. In his new role he’ll...more
Garden center group Dehner becomes a PAYBACK partner
PAYBACK has now gained its third new partner company this year. Following in the footsteps of Deutsche Telekom and expedia.de, Dehner and its over 100 stores in Germany have now entered into a long-term cooperation with the...more
German loyalty programme provider PAYBACK adds support for passbook
Convenient management of mobile coupons as well as location-aware alerts now available to programme members more
Loyalty Partner is Top Employer 2013
Loyalty Partner once again wins award presented by the CRF Institute – Group impresses with career opportunities and work/life balance – New starters benefit from targeted training options and trainee programmes more
Online marketeer Michael Gilli a future key player in the multichannel business
New Head of Media & Performance Management at PAYBACKmore
Consumers already lay the responsibility for protecting their data predominantly at their own door
- TNS Emnid survey: Consumers' greatest concerns lie in revealing details for competitions and on social media sites - Name, date of birth and purchasing data are less sensitive - Bank details and personal photos are seen as...more
Loyalty is becoming increasingly mobile. The PAYBACK app hits the one million downloads mark
– Partners such as Aral, dm and Kaufhof successfully building on mobile marketing and coupons – Newcomers include companies such as Amazon and iTunes – Customers received twice as many mobile coupons in 2012 as in the...more
Telekom becomes exclusive PAYBACK partner in Germany
20 million PAYBACK customers able to collect points when concluding a landline or mobile contract With PAYBACK, Telekom is now using the largest multichannel marketing platform as an additional sales opportunitymore