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In 2014, PAYBACK offered 16.6bn coupons to customers in Germany alone!

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Current press releases


Sixt and PAYBACK driving forward together

Industry leaders working together: Five-year contract to launch on 1 January 2012more


WMF extends successful partnership with PAYBACK

Extending its partnership by an extra five years.more


Award for PAYBACK mobile app

PAYBACK has received an industry award in the digital category at the Kress Awards ( The mobile app for the loyalty programme has been live since May 2010 and has been downloaded over 500,000 times, making it one...more


Straight to the point - Hermes now a PAYBACK partner

In the future, it won’t just be the recipients who benefit when customers choose to send their parcels with Hermes Logistik Gruppe Deutschland GmbH (HLGD). That’s because, from now on, the sender will automatically collect...more


PAYBACK to launch “Deals”, Germany's most far-reaching couponing platform

PAYBACK is establishing yet another marketing channel with the launch of Germany's most far-reaching couponing platform. Each day, “PAYBACK Deals” will offer a changing selection of discount offers to members across Germany....more


New consumer study reveals growing trend for coupons

Coupons are now widespread in Germany. Four out of five Germans have redeemed a coupon at least once. 60 percent feel that coupons will take on an increasingly important role in people's shopping habits in the future. Classic...more


One card, many channels: PAYBACK becomes a multi-channel marketing platform

Thanks to its personalised nature, PAYBACK has been a particularly effective and efficient form of customer marketing for over ten years, especially in the retail sector. With this expertise, the company has moved into digital...more


Second aid flight sets off for East Africa

Thanks to the support of thousands of PAYBACK customers, aid organisation “Luftfahrt ohne Grenzen / Wings of Help” is now able to send its second aid flight to Nairobi. Members of the loyalty programme passed up the chance to...more


PAYBACK expands marketing team to match growth

Marketing Manager moves from Paypal to join Europe's largest loyalty programme more


Five Rudi Völler point the way to 5-fold PAYBACK points

“Five Rudi Völler! There are only five Rudi Völler!” – The former coach of Germany's national football team presents Payback's big autumn promotion in September more


Strong partnership for Germany's ears

Cooperation between Amplifon and Payback starts on 1 Septembermore


Flying to stop hunger

Luftfahrt ohne Grenzen and International Medical Corps Partner in Largest Airlift of Humanitarian Relief from Germany to Those Affected By Famine in the Horn of Africamore


PAYBACK welcomes another top manager to the team

Former Hansenet Managing Director Thomas Heise takes charge of Online Sales, Financial Services and PAYBACK Media more


Flying to stop hunger

Wings of Help, PAYBACK partners and Lufthansa Cargo are sending an aircraft to East Africa. more


Future Group joins multipartner loyalty program PAYBACK

Largest retail formats will enable consumers to collect PAYBACK points from September 2011 on more


Famine in Africa: Help now by donating PAYBACK points!

100 points, for example, will provide initial emergency medical care for one victim – you can donate points at


PAYBACK sets out to transform how India shops

Launch of Europe’s leading customer loyalty program brings new benefits for consumers and partner companies more


Loyalty Partner welcomes Mathias Entenmann on board

Expert from the online community strengthens the management team of Loyalty Partner and PAYBACK more


Become a points millionaire with PAYBACK

Three-month campaign for five-fold points with “golden eCoupons” – and the chance to win 3.333 million points each month more


PAYBACK is one of Germany's most customer-oriented service providers in 2011

PAYBACK awarded accolade after competition organised by the University of St. Gallen, ratings agency Service-Rating and Handelsblatt more


Help the earthquake victims in Japan by donating PAYBACK points!

100 points, for example, will provide initial emergency medical care for one victim – you can donate points at The situation in Japan is worsening dramatically for those hit by the disaster. After the...more


American Express Completes Acquisition of Loyalty Partner

NEW YORK, March 1 2011 -- American Express Company today announced that it has completed the acquisition of Loyalty Partner, a leading marketing services company best known for the loyalty program it operates in Germany, Poland...more


Market leader PAYBACK strengthens its online and couponing expertise

Michael Stephan heads up new “PAYBACK Local” division, while Sebastian Röhrich takes on “PAYBACK Online Shopping”more


PAYBACK hands over cheque for EUR 3 million to international UNICEF ambassador Harry Belafonte

Berlin, Munich, 15 February 2011 – On Tuesday, Harry Belafonte accepted a cheque for EUR 3 million from PAYBACK managing director Bernhard Brugger. This handsome sum is a result of the ten-year partnership between PAYBACK and...more


PAYBACK: Grassmann leaves the company

Munich – After three successful years at the helm of Payback GmbH, Burkhard Grassmann has decided to leave the company.more