Sixt and PAYBACK driving forward together
Industry leaders working together: Five-year contract to launch on 1 January 2012
Munich, 20 December 2011 – Germany’s largest car rental company Sixt is to become the exclusive rental car partner of PAYBACK. As of 1 January 2012, PAYBACK customers will be able to collect points at Sixt.
“PAYBACK is an ideal partner for Sixt. The loyalty programme is a well-known brand and will help to improve our position, particularly in the private customer sector. We are delighted about the long-term cooperation and look forward to joining the strong PAYBACK partner network,” says Sixt CEO Erich Sixt. The agreement with PAYBACK, Europe’s largest loyalty programme, was concluded for a period of five years.
“Sixt and PAYBACK are driving forward together,” says Bernhard Brugger, CEO Central Europe at PAYBACK. He believes the partnership will once again boost the attractiveness of the programme, as members will be able to collect additional points and redeem rewards even more quickly thanks to the dense Sixt network. “As a strong brand, Sixt is a huge gain for PAYBACK,” adds Brugger.
The partnership covers the promotion of a range of Sixt products, including holiday car rentals at popular destinations throughout the world. Plans are also in place for campaigns involving Sixt Leasing, DriveNow and the autohaus24.de site for new cars.