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Dänisches Bettenlager agrees long-term cooperation with PAYBACK

Handewitt, Munich – Dänisches Bettenlager has extended its partnership with PAYBACK by a further three years. The bed and home furnishings store - one of the largest and most successful operators in Germany - has already been a partner of the market's leading loyalty programme for the past six years, rewarding its customers with points for their purchases. "We are delighted to continue our successful cooperation with PAYBACK into the future. As Germany's fastest growing bed and home furnishings chain store, we are committed to providing customers with a high level of expertise and focussing on their needs. We already have 750 stores in Germany and another 200 are planned. When it comes to customer loyalty and winning new customers, we are naturally putting our trust in Germany's largest loyalty programme," states member of the board Ole N. Nielsen.

"We are particularly pleased about the agreement being extended, as it once again shows the confidence that an important partner has in our programme. Dänisches Bettenlager is very important for our customers as its broad range of products meets their needs, making it particularly relevant on a day-to-day basis", explains PAYBACK managing director Bernhard Brugger. "We are confident that the partnership will continue to bring benefits to both parties, since Dänisches Bettenlager makes full use of PAYBACK as a marketing platform and as an efficient instrument for addressing customers. It can therefore reward its loyal customers with a whole range of benefits in the form of points and coupons tailored to specific goals."

Dänisches Bettenlager is following in the footsteps of real, WestLB, Apollo Optik and Depot in being the latest partner to sign a long-term extension with PAYBACK over recent months. PAYBACK has also won a number of new partners in the form of Runners Point, Steigenberger Hotels, Intercity, Best Western Hotels, Signal Iduna, Ford and the rtk group of travel agencies. PAYBACK is also offering customers more and more online shops where they can earn points with their purchases.