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In 2013, PAYBACK offered 7.6 bn coupons to customers in Germany alone.

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Current press releases

Year:
14.04.2014

Points with vision – Apollo-Optik agrees long-term cooperation with PAYBACK

Apollo-Optik has extended its partnership with PAYBACK for a further five years until the end of 2019. As a founding member, Apollo-Optik has been an exclusive partner representing the optical industry in the international...more

11.03.2014

Loyalty Partner is Top Employer Germany 2014

The group of companies made an impression with its outstanding personnel management and wide-ranging career opportunitiesmore

09.03.2014

Now also at REWE: Collect and redeem PAYBACK points

Cologne / Munich – PAYBACK is launching at REWE. As of tomorrow, Monday, customers in over 3,000 REWE stores across Germany will be able to use PAYBACK cards and earn PAYBACK points on purchases. What’s more, they will also be...more

07.03.2014

The book trade wins on points – Thalia collaborates with PAYBACK

Partnership underlines the innovative cross-channel strategy of both companiesmore

17.03.2014

[Translate to English:] Liebe auf den ersten Klick: Punkten mit den PAYBACK Herzblatt-eCoupons

[Translate to English:] Vom 3. Februar bis 2. März 2014 lässt PAYBACK die Herzen seiner Kunden höher schlagen. Denn passend zum Thema „Herzblatt“ können Kunden mit besonderen elektronischen Coupons punkten und attraktive Preise...more

29.01.2014

PAYBACK pursues internationalisation strategy

From tomorrow, Italians will also be able to collect “punti” when shopping and buying fuelmore

16.12.2013

dm-drogerie markt and PAYBACK extend partnership

dm Managing Director Christoph Werner: “Expectations met in full – plans to work together to achieve growth first and foremost in the digital and mobile segments” 2013 was an extremely successful year for PAYBACKmore

24.10.2013

PAYBACK awarded “gold medal” for its customer service

PAYBACK wins first prize in German service ranking awardsmore

02.10.2013

Opel rewards customers with PAYBACK points

Innovative multichannel marketing – reaching 20 million customers with personalised offersmore

18.09.2013

PAYBACK app downloads hit 2 million

Every second, a PAYBACK coupon is redeemed via a smartphone in Germany more

04.09.2013

Valentins becomes an official PAYBACK partner

At the beginning of the week, online flower shop Valentins became an official partner of PAYBACK, Germany’s biggest loyalty programme. In addition to winning new customers, Valentins is also looking to use the partnership to...more

02.09.2013

“Aral says thank you.”

Aral has come up with an unusual way to thank its loyal customers – one in every hundred customers using PAYBACK will receive free points to the value of their purchase.more

08.08.2013

New head of customer service at PAYBACK

Kathrin Schwarz is responsible for the whole of Europe – PAYBACK is also putting together an increasingly international staffmore

10.06.2013

Long-term cooperation between Dänisches Bettenlager and PAYBACK

Handewitt, Munich – Dänisches Bettenlager has extended its partnership with PAYBACK by a further three years. The bed and home furnishings store has almost 900 stores in Germany and has been part of the market-leading loyalty...more

03.06.2013

Richard Welge switches from comdirect bank to PAYBACK

The new Head of Marketing Germany is committed to further digitisation on the multichannel marketing platformmore

21.05.2013

New Head of Digital Business Development: Dr. Oliver Bohl joins PAYBACK

Munich – Dr. Oliver Bohl (38) now occupies the newly created position of Head of Digital Business Development at PAYBACK. His future tasks include the further development of digital communication and the product portfolio and the...more

08.05.2013

New head of online marketing – Antje Burkert joins PAYBACK

Munich – Antje Burkert (35) is the new head of online marketing at PAYBACK. She is an expert in multichannel and dialogue marketing and customer relationship management (CRM), and will be a significant driving force in the...more

02.05.2013

Creative Director Robert Winter switches from RESpublica to PAYBACK

The merchandising and retail marketing expert takes over global brand strategy and positioning at PAYBACK more

25.04.2013

REWE stores to join PAYBACK in 2014

Market-leading loyalty programme chosen as multichannel marketing platform more

04.04.2013

Bastian Deurer strengthens PAYBACK online sales team

Munich – Munich – Bastian Deurer (33) is the new Digital Sales team leader at PAYBACK. A business management graduate, Deurer offers expertise in eCommerce and online marketing gained over a number of years. In his new role he’ll...more

02.04.2013

Garden center group Dehner becomes a PAYBACK partner

PAYBACK has now gained its third new partner company this year. Following in the footsteps of Deutsche Telekom and expedia.de, Dehner and its over 100 stores in Germany have now entered into a long-term cooperation with the...more

25.03.2013

German loyalty programme provider PAYBACK adds support for passbook

Convenient management of mobile coupons as well as location-aware alerts now available to programme members more

08.03.2013

Loyalty Partner is Top Employer 2013

Loyalty Partner once again wins award presented by the CRF Institute – Group impresses with career opportunities and work/life balance – New starters benefit from targeted training options and trainee programmes more

06.02.2013

Online marketeer Michael Gilli a future key player in the multichannel business

New Head of Media & Performance Management at PAYBACKmore

23.01.2013

Consumers already lay the responsibility for protecting their data predominantly at their own door

- TNS Emnid survey: Consumers' greatest concerns lie in revealing details for competitions and on social media sites - Name, date of birth and purchasing data are less sensitive - Bank details and personal photos are seen as...more

22.01.2013

Loyalty is becoming increasingly mobile. The PAYBACK app hits the one million downloads mark

– Partners such as Aral, dm and Kaufhof successfully building on mobile marketing and coupons – Newcomers include companies such as Amazon and iTunes – Customers received twice as many mobile coupons in 2012 as in the...more

02.01.2013

Telekom becomes exclusive PAYBACK partner in Germany

20 million PAYBACK customers able to collect points when concluding a landline or mobile contract With PAYBACK, Telekom is now using the largest multichannel marketing platform as an additional sales opportunitymore