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In 2014, PAYBACK offered 16.6bn coupons to customers in Germany alone!

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Current press releases


Premiere: BURGER KING® starts scoring points in 2015 with PAYBACK

First partnership between a system catering company and a bonus programme in Germanymore


PAYBACK receives three “Loyalty Awards” in London

PAYBACK customers and PAYBACK partner companies benefit from real added value.more


American Express, AT&T, ExxonMobil, Macy’s, Nationwide, Rite Aid, Direct Energy and Hulu launched Plenti – First Coalition Loyalty Program in US

With Plenti consumers can earn and use points across a range of well-known brands in different industriesmore


Loyalty Partner is Germany's Top Employer for 2015

Exceptional employee relations make corporate group stand outmore


Yellow energy for points: Yello Strom is a new PAYBACK partner

5,000 points for new electricity and gas tariff customersmore


Customer cards: Trustworthiness is the first priority

Current TNS Emnid study: Most consumers trust in Payback - market leader is third most used in German wallets, behind EC and credit cardsmore


Points take off: PAYBACK points available now for Lufthansa flights

From now on, customers will receive points on all flights with Lufthansa when they book these online via This was agreed in a deal signed between Europe's biggest airline and PAYBACK, Germany's leading bonus...more


Consumers becoming more careful with their personal data: Survey to mark International Data Protection Day on 28 January

Consumers most concerned about bank details and personal medical histories Less sensitive: information on purchases more


Donate 5 years' worth of points with PAYBACK's donor initiative

Customers of Germany's leading bonus programme have donated EUR 3.2 m in points to date more


PAYBACK is “Service Champion”

Customers vote PAYBACK into first place in the “loyalty systems” category againmore


CCV Quality Award for PAYBACK and Competence Call Centre (CCC)

PAYBACK and CCC are pleased to receive an award for their joint performance and positive results regarding customer satisfaction. This award was given at the CCV Quality Awards hosted by Call Center Verband Deutschland (CCV, Call...more


PAYBACK at dmexco 2014: the future of business is multichannel marketing

- "Aunty Emma 2.0": PAYBACK connects a reach of 24 million active customers with personalisation - The right service at the right time using the right channel - Introduction of new customer loyalty tools in e-commerce,...more


PAYBACK American Express card is the best customer credit card

Focus-Money and Deutschland Test rate co-branding cards in Germanymore


Florian Wolfframm becomes Head of Marketing and Offers Germany at PAYBACK

PAYBACK, the leading multi-channel marketing platform, will gather major departments together under one organisational umbrella in future. The departments Marketing Germany, Couponing and Online Shopping and the extensive loyalty...more


At last! The PAYBACK app is now available for Windows Phone

One of the most popular apps in Germany with over 3 million downloadsmore


New: PAYBACK points on television for watching television

Teleshopping channel CHANNEL21 is a new partner for Germany’s largest loyalty programmemore


Fressnapf and PAYBACK form partnership

Fressnapf achieves further milestone toward really understanding animals - PAYBACK as loyalty programme and marketing platform via offline, online and mobile channels from 2015more


American Express and PAYBACK launch their first credit card with no annual fee

Until 31 May 2014, American Express and PAYBACK are offering their first joint credit card with no annual fee.more


PAYBACK app wins audience award for the best mobile application

Gold and silver: “Show Your App” awards 2014 goes to PAYBACKmore


PAYBACK customers can now collect points directly using Facebook

Integration of coupons on the PAYBACK Facebook fan pagemore


PAYBACK customers can now use Google Maps to find points even faster

Practical and relevant – customers now see the nearest partner branches in their e-mail newslettermore


Points with vision – Apollo-Optik agrees long-term cooperation with PAYBACK

Apollo-Optik has extended its partnership with PAYBACK for a further five years until the end of 2019. As a founding member, Apollo-Optik has been an exclusive partner representing the optical industry in the international...more


Loyalty Partner is Top Employer Germany 2014

The group of companies made an impression with its outstanding personnel management and wide-ranging career opportunitiesmore


Now also at REWE: Collect and redeem PAYBACK points

Cologne / Munich – PAYBACK is launching at REWE. As of tomorrow, Monday, customers in over 3,000 REWE stores across Germany will be able to use PAYBACK cards and earn PAYBACK points on purchases. What’s more, they will also be...more


The book trade wins on points – Thalia collaborates with PAYBACK

Partnership underlines the innovative cross-channel strategy of both companiesmore


Love at first click: Collect points with PAYBACK’s "Sweetheart” e-coupons

From 3 February to 2 March 2014, PAYBACK will have the hearts of its customers beating a bit faster. In the name of romance, customers with special electronic coupons can gather points and win attractive prizes. The...more


PAYBACK pursues internationalisation strategy

From tomorrow, Italians will also be able to collect “punti” when shopping and buying fuelmore