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In 2014, PAYBACK offered 16.6bn coupons to customers in Germany alone!

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Current press releases


PAYBACK is “Service Champion”

Customers vote PAYBACK into first place in the “loyalty systems” category againmore


CCV Quality Award for PAYBACK and Competence Call Centre (CCC)

PAYBACK and CCC are pleased to receive an award for their joint performance and positive results regarding customer satisfaction. This award was given at the CCV Quality Awards hosted by Call Center Verband Deutschland (CCV, Call...more


PAYBACK at dmexco 2014: the future of business is multichannel marketing

- "Aunty Emma 2.0": PAYBACK connects a reach of 24 million active customers with personalisation - The right service at the right time using the right channel - Introduction of new customer loyalty tools in e-commerce,...more


PAYBACK American Express card is the best customer credit card

Focus-Money and Deutschland Test rate co-branding cards in Germanymore


Florian Wolfframm becomes Head of Marketing and Offers Germany at PAYBACK

PAYBACK, the leading multi-channel marketing platform, will gather major departments together under one organisational umbrella in future. The departments Marketing Germany, Couponing and Online Shopping and the extensive loyalty...more


At last! The PAYBACK app is now available for Windows Phone

One of the most popular apps in Germany with over 3 million downloadsmore


New: PAYBACK points on television for watching television

Teleshopping channel CHANNEL21 is a new partner for Germany’s largest loyalty programmemore


Fressnapf and PAYBACK form partnership

Fressnapf achieves further milestone toward really understanding animals - PAYBACK as loyalty programme and marketing platform via offline, online and mobile channels from 2015more


American Express and PAYBACK launch their first credit card with no annual fee

Until 31 May 2014, American Express and PAYBACK are offering their first joint credit card with no annual fee.more


PAYBACK app wins audience award for the best mobile application

Gold and silver: “Show Your App” awards 2014 goes to PAYBACKmore


PAYBACK customers can now collect points directly using Facebook

Integration of coupons on the PAYBACK Facebook fan pagemore


PAYBACK customers can now use Google Maps to find points even faster

Practical and relevant – customers now see the nearest partner branches in their e-mail newslettermore


Points with vision – Apollo-Optik agrees long-term cooperation with PAYBACK

Apollo-Optik has extended its partnership with PAYBACK for a further five years until the end of 2019. As a founding member, Apollo-Optik has been an exclusive partner representing the optical industry in the international...more


Loyalty Partner is Top Employer Germany 2014

The group of companies made an impression with its outstanding personnel management and wide-ranging career opportunitiesmore


Now also at REWE: Collect and redeem PAYBACK points

Cologne / Munich – PAYBACK is launching at REWE. As of tomorrow, Monday, customers in over 3,000 REWE stores across Germany will be able to use PAYBACK cards and earn PAYBACK points on purchases. What’s more, they will also be...more


The book trade wins on points – Thalia collaborates with PAYBACK

Partnership underlines the innovative cross-channel strategy of both companiesmore


[Translate to English:] Liebe auf den ersten Klick: Punkten mit den PAYBACK Herzblatt-eCoupons

[Translate to English:] Vom 3. Februar bis 2. März 2014 lässt PAYBACK die Herzen seiner Kunden höher schlagen. Denn passend zum Thema „Herzblatt“ können Kunden mit besonderen elektronischen Coupons punkten und attraktive Preise...more


PAYBACK pursues internationalisation strategy

From tomorrow, Italians will also be able to collect “punti” when shopping and buying fuelmore


dm-drogerie markt and PAYBACK extend partnership

dm Managing Director Christoph Werner: “Expectations met in full – plans to work together to achieve growth first and foremost in the digital and mobile segments” 2013 was an extremely successful year for PAYBACKmore


PAYBACK awarded “gold medal” for its customer service

PAYBACK wins first prize in German service ranking awardsmore


Opel rewards customers with PAYBACK points

Innovative multichannel marketing – reaching 20 million customers with personalised offersmore


PAYBACK app downloads hit 2 million

Every second, a PAYBACK coupon is redeemed via a smartphone in Germany more


Valentins becomes an official PAYBACK partner

At the beginning of the week, online flower shop Valentins became an official partner of PAYBACK, Germany’s biggest loyalty programme. In addition to winning new customers, Valentins is also looking to use the partnership to...more


“Aral says thank you.”

Aral has come up with an unusual way to thank its loyal customers – one in every hundred customers using PAYBACK will receive free points to the value of their purchase.more


New head of customer service at PAYBACK

Kathrin Schwarz is responsible for the whole of Europe – PAYBACK is also putting together an increasingly international staffmore


Long-term cooperation between Dänisches Bettenlager and PAYBACK

Handewitt, Munich – Dänisches Bettenlager has extended its partnership with PAYBACK by a further three years. The bed and home furnishings store has almost 900 stores in Germany and has been part of the market-leading loyalty...more


Richard Welge switches from comdirect bank to PAYBACK

The new Head of Marketing Germany is committed to further digitisation on the multichannel marketing platformmore


New Head of Digital Business Development: Dr. Oliver Bohl joins PAYBACK

Munich – Dr. Oliver Bohl (38) now occupies the newly created position of Head of Digital Business Development at PAYBACK. His future tasks include the further development of digital communication and the product portfolio and the...more


New head of online marketing – Antje Burkert joins PAYBACK

Munich – Antje Burkert (35) is the new head of online marketing at PAYBACK. She is an expert in multichannel and dialogue marketing and customer relationship management (CRM), and will be a significant driving force in the...more


Creative Director Robert Winter switches from RESpublica to PAYBACK

The merchandising and retail marketing expert takes over global brand strategy and positioning at PAYBACK more


REWE stores to join PAYBACK in 2014

Market-leading loyalty programme chosen as multichannel marketing platform more


Bastian Deurer strengthens PAYBACK online sales team

Munich – Munich – Bastian Deurer (33) is the new Digital Sales team leader at PAYBACK. A business management graduate, Deurer offers expertise in eCommerce and online marketing gained over a number of years. In his new role he’ll...more


Garden center group Dehner becomes a PAYBACK partner

PAYBACK has now gained its third new partner company this year. Following in the footsteps of Deutsche Telekom and, Dehner and its over 100 stores in Germany have now entered into a long-term cooperation with the...more


German loyalty programme provider PAYBACK adds support for passbook

Convenient management of mobile coupons as well as location-aware alerts now available to programme members more


Loyalty Partner is Top Employer 2013

Loyalty Partner once again wins award presented by the CRF Institute – Group impresses with career opportunities and work/life balance – New starters benefit from targeted training options and trainee programmes more


Online marketeer Michael Gilli a future key player in the multichannel business

New Head of Media & Performance Management at PAYBACKmore


Consumers already lay the responsibility for protecting their data predominantly at their own door

- TNS Emnid survey: Consumers' greatest concerns lie in revealing details for competitions and on social media sites - Name, date of birth and purchasing data are less sensitive - Bank details and personal photos are seen as...more


Loyalty is becoming increasingly mobile. The PAYBACK app hits the one million downloads mark

– Partners such as Aral, dm and Kaufhof successfully building on mobile marketing and coupons – Newcomers include companies such as Amazon and iTunes – Customers received twice as many mobile coupons in 2012 as in the...more


Telekom becomes exclusive PAYBACK partner in Germany

20 million PAYBACK customers able to collect points when concluding a landline or mobile contract With PAYBACK, Telekom is now using the largest multichannel marketing platform as an additional sales opportunitymore