Facts & Figures
PAYBACK is a subsidiary of the management holding company Loyalty Partner GmbH. Loyalty Partner clusters three companies under this umbrella, covering all aspects of service in the customer management sector.
Information about the individual companies is available here:
Loyalty Partner - The Holding
emnos GmbH - The Customer Insights Experts
Loyalty Partner Solutions GmbH - IT Solutions for Loyalty Programmes
PAYBACK International
Launch in Germany: 2000
Launch in Poland: 2009
Launch in India: 2011
Launch in Mexico: 2012
Locations: Munich, Warsaw, Bangalore, Mexico City
Facts & Figures - PAYBACK Germany
- Partners - offline, online and mobile: more than 600
- Points of Sale: 37,100
- Points of Sale with REWE (during the course of 2014): > 40,000
- Popularity: 8 out of 10 Germans know the PAYBACK brand
- Ranking: PAYBACK is the 3rd card in German wallets
- Annual sales generated by the card: 15.5 bn EUR
- Collected points: worth 174 m EUR (2012)
- Points redeemed: 95% of all points collected
- Distributed coupons: > 5.2 bn (2012)
- Thereof digital coupons: 3.8 bn (2012)
- PAYBACK card usage: 1.5 m times/day at partner's PoS
- App downloads: 1.2 m